Most business owners are happy when they receive notifications that they received a new review. Typically they are not excited when it’s a negative review. I rarely see a business owner upset when receiving a positive review. I did have several cases that I world on where businesses got hit with fake 4-star reviews. This past …

It is rare for me to get upset regarding a business with fake reviews being exposed on tv. That is what happened with Greencare Pool Builders in Las Vegas, Nevada. 13 Investigates reporter Darcy Spears ran a two-part story on Greencare Pool Builders. Both stories made owner John Reese look like a helpless victim of Yelp’s review …

Every time I have seen it all, I see a new type of review attack. This review attack happened over the weekend for Right Away Garage Door. Somebody hit their Google Business Profile (GBP) with ten fake 5-star reviews. When I first looked at the reviews, it appeared that somebody had used ChatGPT (AI) to auto-write review replies …