I have been monitoring the Google reviews for several of the Brandon J Broderick, Personal Injury Attorney at Law, Google Business Profiles (GBPs). Back in December 2023, Google not only removed tons of reviews but also prevented the GBPs from getting new reviews for months. So has Brandon J Broderick decided to clean up their act and toe the line? My data shows they have launched a new scheme to get Google reviews.
I audited the Google reviews for 79 out of 100 GBPs. I found that people have reviewed at least 2 locations. Google has strict guidelines to prevent fake manipulation. Google states: Contributions to Google Maps should reflect a genuine experience at a place or business. Fake engagement is not allowed and will be removed.
This includes:
Content that is not based on a real experience or does not accurately represent the location or product in question.
So, unless these clients of Brandon J Broderick went to both offices, only one review is allowed.
Some of the reviewer profiles were set as private. This means that the person chose not to allow others to see their other reviews. As I mapped the reviews, I found the other Broderick locations they reviewed.
Is Brandon J Broderick engaging in lead farming?
People were not only leaving reviews for Broderick locations; they were leaving reviews for several Morgan and Morgan GBPs. Morgan and Morgan were not the only law firms reviewed. I found several other law firms that also recieved reviews from Broderick clients.
Either Broderick’s clients are extremely unlucky, or something suspicious is going on. The fact that people are leaving reviews for personal injury law firms in other states is highly suspicious. Several of the people who reviewed Broderick GBPs seem to be Florida locals. I know that people from New York and New Jersey frequently travel to Florida, but these people appear to be Florida residents. So are they Broderick’s clients or Morgan and Morgan clients?
These reviews, if they are not real, can lead to Google removing them, to investigations by the FTC, the State Bar, and/or the State Attorney General’s office, and to fines. Google could disable the GBPs’ ability to get reviews for at least 30 days and place a consumer alert.
