Is the Google Business Profile Reinstatement Process Broken?

Dryer Vent Lead Generation Google Business Spam

On April 6th, 2026, I wrote about The Anatomy of an Air Duct Cleaning Spam Network. Since then, five GBPs have been reinstated. I was able to get three of them suspended and removed from Google. These GBPs should never have been reinstated. These GBPs are not registered with the California Secretary of State. While you don’t need to be registered, this document is one that Google requests during the reinstatement process. It could be possible that these GBPs are using a DBA. I am unable to find a DBA for any of the recently reinstated GBPS. To make matters worse, two of these GBPs are using a private residence as their address, and the other is using an elementary school’s address.

Top Pro Shield Dryer Cleaning Experts is the GBP that was using an elementary school’s address. My edit was approved, and the GBP was suspended and removed. Master Dry Services OF Vents Cleaning is one of the GBPs that is currently live on Google.

Either these spammers have gotten better at spoofing the documentation, or they have a person(s) on the inside at Google. Since the addresses directly violate Google’s TOS, I am leaning towards having a Googler assist them. I have worked on hundreds of reinstatement cases over the years. The one thing I have noticed is that it is becoming increasingly difficult to get reinstated, even with all the proper documentation. So, how can these lead-generation GBPs get reinstated? Two of them were reinstated since I performed my audit yesterday morning.

I have recieved a few complaints from others about lead-generation GBPs flooding their markets. These spammers seem able to create GBPs with ease. They are using addresses that could never be verified via video. They are using parking lots, box stores, and residential addresses. So again, they either know how to spoof Google, or there is an insider at Google helping them. In the dryer vent network, I found evidence that these websites are being developed outside the United States. Could overseas workers be setting up the GBPs as well?

I have seen an increase in complaints from people who were unable to get verified or reinstated in the past year. Some of the businesses I have seen are legitimate and have the proper documentation. So, how are these fake GBPs able to get verified or reinstated? Sadly, once Google discovers how these GBPs are getting created, it will be harder for legitimate businesses to get verified or get reinstated.

These GBPs have fake positive reviews. In 2025, Google removed 13 million reviews and blocked 292 million. These spammers are either lucky or really good at bypassing Google’s security measures.

To recap, we have GBPs with fake reviews that Google should never have verified or allowed to go live, and they are being reinstated after being suspended. Either a Googler is helping them, or Google has another exploit to deal with.

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